It has been reported by CNN that during the epic failure #blackout during Super Bowl XLVll there were 231,000 tweets generated PER MINUTE, and the #blackout lasted for about 31 minutes. Clearly when the Superdome blacked out social media light up, more than it ever did during the game. Most of America was already tuned in to watch the big game either for the love of the game or just to see the million dollar commercials. But apparently everyone had something to say, someone to blame for the big fail. PR is all about taking the opportunity and major brands like Oreo, Tide, and Audi took advantage of the moment and started social media advertising which reached so many people, for FREE.
Oreo: “You can still dunk in the dark”
Tide laundry detergent: “We can’t get your #blackout, but we can get your stains out. #SuperBowl #TidePower.”
Events like these were often a social gathering of close friends and family but with people increasingly wanting to share their thoughts and experiences with everyone, our social events just got much bigger, on a global scale. It is important for brand to take advantage of this social change. It won’t surprise me to see if brands and businesses get more focused on social media during these types of huge events than solely rely on traditional methods.
So, if you are one of those people who ever wonder why social media should come under PR, well brands are vulnerable online without a strong reputation management leader. Social media should not only be used to communicate with publics during a crisis or to push an agenda, but should take an advantage of each situation and find a way to connect with its publics on their level. It is all about being on the same level these days, people should feel like they can relate to a brand and can have a two way relation. Reaching the audience is the most important part of PR.
Photo Courtesy: Google