As this week unfolded a series of unfortunate events occurred day after day. With the Boston Marathon Bombing occurring on Monday, followed by nationwide delay of American Airlines ground flights due to a glitch on Tuesday, and Wednesday Ricin-Laced letter was sent to President Obama and a senator. Thursday was no different as a horrifying explosion occurred in a fertilizer plant in Texas. Friday local and federal authorizes where on a manhunt to capture the two most wanted brothers, responsible for the Boston Marathon Bombing. Lastly, the week ended with the Colorado avalanche killing 5 snowboarders on Saturday.
It was a PR person’s worst nightmare and the news media’s most hectic week. However, the PR pros did have a little breathing room as the news media was so busy jumping on to the next big event. However, social media filled in the gaps as now every person with a social media account had turned into a amateur journalist. Many new information was out and delivered more quickly via social media accounts like Facebook and Twitter, but many misleading information was also broaden which caused more confusion and panic. But this is the world we now live in, and it is important to consider the impact of social media in a crisis plan; let along assign a team to manage all outgoing and incoming feeds to contain the situation.
Firstly, thank god this week is over, but the crisis is far from over. Actions have consequences and consequences lead to fixing things back again and determining it doesn’t happen again. Clean up and determining loop holes, while making sure we are prepared for something like this again is the next big job of all the PR practitioners. It is a lesson to learn for others to make sure their Crisis response and communication plan in updated based on the recent crisis that their counterparts faced. One can only pray for so long, but soon they need to plan and be prepared with ample of practice to execute one day.
Each of the crisis that occurred in this week’s duration all fall under different categories such as act of god, human error, management decision, facility damage, financial damage, and terrorism. Therefore, they all need to be handled differently and the end results can impact all of us; for example; more security. We await to see how each of the agencies involved and their PR departments deal with their respective crisis and further package their post crisis response.
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